In the modern wine market, wine businesses are eager to identify ways in which they can utilise opportunities to develop their network of professional contacts.
Read more...One of the great communication innovations assisting the wine sector's recovery has been the birth of the wine blogger. Since wine blogging began, its role has evolved from being a publicly recorded journal by wine enthusiasts through to a buying guide and discussion platform for news and events in the wine sector.
Read more...As the summer holidays in Europe wind down to a close, I find myself preparing for another promising year as an academic. However, fronting the ever-present glow of my computer screen, a quick glance at twitter reminded me of the uproar that researchers in wine business create when highlighting inconsistencies by practitioners in the wine market.
Read more...A phrase you'll never see in a text-book is that entering the market in China is a license to make money. To outsiders lacking the capacity to think holistically, the act of gaining entry to such an immense market appears like a commercial oasis in a global wine desert. To the producer without knowledge of sound marketing practices in their own market, the prospect of opening up the Chinese market to foreign wine deceives as a simple way to parch Europe's 30-year old, wine lake. Sadly, this appeal of wine China is simply a mirage.
Read more...Last month's Wine Vision event in London was a blur of wine sector celebrities, real-time market data, and strategic seeding of experts from other successful fields of business.
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