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Dr. Damien Wilson & Dr. Sarah Quinton: How to enhance wine business through the use of LinkedIn

Published:  03 June, 2015

In the modern wine market, wine businesses are eager to identify ways in which they can utilise opportunities to develop their network of professional contacts.

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Crowdfunding: A saviour or white whale for the wine sector?

Published:  17 February, 2015
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Damien Wilson on why wine bloggers are an endangered species

Published:  21 November, 2014

One of the great communication innovations assisting the wine sector's recovery has been the birth of the wine blogger. Since wine blogging began, its role has evolved from being a publicly recorded journal by wine enthusiasts through to a buying guide and discussion platform for news and events in the wine sector.

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Dr Damien Wilson on bridging the gap between wine academics and the trade

Published:  22 September, 2014

As the summer holidays in Europe wind down to a close, I find myself preparing for another promising year as an academic. However, fronting the ever-present glow of my computer screen, a quick glance at twitter reminded me of the uproar that researchers in wine business create when highlighting inconsistencies by practitioners in the wine market.

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Damien Wilson: "Europe, we've got wine in China all wrong"

Published:  02 January, 2014

A phrase you'll never see in a text-book is that entering the market in China is a license to make money. To outsiders lacking the capacity to think holistically, the act of gaining entry to such an immense market appears like a commercial oasis in a global wine desert. To the producer without knowledge of sound marketing practices in their own market, the prospect of opening up the Chinese market to foreign wine deceives as a simple way to parch Europe's 30-year old, wine lake. Sadly, this appeal of wine China is simply a mirage.

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COPY: Damien Wilson: five key lessons to be learnt from Wine Vision

Published:  16 December, 2013

Last month's Wine Vision event in London was a blur of wine sector celebrities, real-time market data, and strategic seeding of experts from other successful fields of business.

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Damien Wilson: five key lessons to be learnt from Wine Vision

Published:  16 December, 2013

 

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